TMW rejigs senior management
TMW has reshuffled its senior management team following last year’s departure of co-founder and chief executive Chris Warren, who left…
Articles by DecisionMarketing
FB credibility takes new body-blow
Facebook’s credibility as an advertising medium has taken a major thwack after the social media giant was forced to reveal…
Bell takes VCCP me creative role
CMW creative director Jamie Bell has been hired as the new creative partner at VCCP me, four months after Neil…
Direct Line Group pools DM brief
Direct Line Group – the company behind Churchill, Green Flag, Direct Line and Tracker – has pooled its £11m direct…
The small steps to tackle big data
To paraphrase an old advertising adage, marketers could be forgiven for thinking, “I know up to 95% of data is…
DoH in digital and direct review
The Department of Health is drawing up a shortlist of agencies to pitch for its combined digital and direct marketing…
Mail opt-out plan shelved after row
The overhaul of direct mail opt-out – designed to simplify the process – has been derailed after the DMA refused…
Royal Mail ‘gold medal’ stamp dash
A team of more than 100 Royal Mail staff have been working against the clock to get the first two…
Microsoft ditches Hotmail service
Microsoft is bolstering its attack on Gmail by scrapping its Hotmail service in favour of a revamped Outlook.com, although the…
IT and marketing must bury hatchet
IT and marketing departments must call a truce and work better together to maximise the impact of marketing campaigns –…