Zina Manda exits Mardev-dm2
Mardev-dm2 director Zina Manda, a well-known figure in the UK data industry, has left her role after more than 15…
Articles by DecisionMarketing
Royal Mail reveals admail fightback
Royal Mail has finally revealed its blueprint to get brand owners back to the advertising mail market, by relaunching and…
DM charity hands grant to DMA
The DM Foundation, the charity set up with start-up funds from the DMA, has named the first four beneficiaries of…
‘Delivered by RM’ letters hit homes
The first mailings carrying Royal Mail’s new controversial “delivered by” insignia are starting to land on doormats, just weeks after…
Are data enforcers up to the job?
The phrase “wake up and smell the civil monetary penalty” may not quite carry the menace of the Kray twins,…
Industry gathers for Holder tribute
The great and good of the direct marketing industry have gathered to pay their own personal tributes to IDM founder…
Busty butters up for agency launch
First of all thanks to all of you lovely readers who have been rushing to get your friends and family…
ICO accused of cosying up to Google
The Information Commissioner’s Office has been accused of having a “cosy relationship” with Google after it was revealed that the…
TMW rewards Kay with new role
TMW is rewarding executive creative director Daren Kay for his long-standing service to the agency by appointing him director of…
Why content is more than just king
Customer attention is arguably the most precious commodity to any organisation – and there are more than 10 million brands…