‘Hardman’ Graham flexes muscle
Information Commissioner Christopher Graham is aiming to show the watchdog can bark as well as bite with a warning that…
Articles by DecisionMarketing
Charity shock tactics put donors off
Charity marketing campaigns which use distressing imagery to pull at the heartstrings of donors are barking up the wrong tree,…
Tesco offers double points on FB
Tesco is boosting its social media activity by targeting its 800,000-plus Facebook ‘fans’ with a promotion encouraging customers to share…
Mini kicks off review of DM account
Agencies are understood to be lining up to pitch for Mini’s direct marketing and eCRM account after the BMW-owned marque…
Obesity plan ‘strangled at birth’
A plan to piggyback supermarket loyalty schemes to tackle the UK’s weighty issue of obesity will be “strangled at birth”,…
Nissan pushes Leaf electric model
Nissan Motor (GB) is aiming to drive interest and sales of its electric model, the Nissan Leaf, with a new…
Banks retain loyalty despite crisis
Despite the current banking crisis – and the longest recession since 2008 – two in three (66%) Britons feel most…
Dads rapped for Mumsnet ‘hate’ ad
A Fathers4Justice press campaign which accused Mumsnet of running abusive anti-male content – branding men rapists, paedophiles and wife beaters…
Tablet ‘revolution’ well under way
Brands seeking proof of the urgent need to ensure all marketing communications are ‘tablet-proof’ should look no further than a…
DM methods could save Govt £33bn
The Government is being urged to adopt classic direct marketing techniques by setting up a team of data experts to…