Leahy takes swipe at ‘Big Price Drop’
Former Tesco boss Sir Terry Leahy has made a sideways swipe at the retailer’s Big Price Drop campaign – blamed…
Articles by DecisionMarketing
Nivea goes for the fashionistas
Beiersdorf brand Nivea is targeting a new audience of 20 to 25 year old, fashion-focused women for its Nivea Soft…
Call centres blast ‘smear’ campaign
The contact centre industry has hit back at claims that firms are putting workers’ health at risk by forcing them…
Don’t be fooled by new domain gold rush
Web addresses have always been big business. In the early days of the Internet many firms were caught out when…
Study lifts lid on social media tips
Advertisers wanting to improve the performance of their social media campaigns have been given a boost with a new report…
Bolt runs into bother again at Virgin
A Virgin Media campaign featuring Usain Bolt has been censured for a third time by the ASA, this time over…
FB email switch risks user backlash
Facebook is risking the wrath of its 900 million active users by pressing ahead with plans to automatically replace email…
Clubcard data fuels Tesco web blitz
Tesco is delivering on its promise to delve deeper into its Clubcard data by tailoring online shopping ranges to customers,…
Cyber attack costs UK firm £800m
A major company listed on the London stock market has lost £800m in potential revenues following a cyberattack on its…
Blind Veterans in urgent appeal
Blind Veterans UK (formerly St Dunstan’s) is targeting existing supporters with an urgent appeal for more funds to help provide…