Diabetes UK appoints Targetbase
Diabetes UK, the UK charity for those affected by diabetes, has handed its summer loyalty mailing campaign to Targetbase Claydon…
Articles by DecisionMarketing
Savvy public know power of data
Consumers are getting increasingly savvy when it comes to which firms they give their personal information to, according to a…
Communisis buys London agency
Communisis has once again reached for its chequebook and acquired a substantial stake in financial services and technology specialist agency…
Rooney under fire for Nike tweets
Just when Wayne Rooney was getting positive headlines for putting England through to the Euro 2012 quarter finals, he has…
Experian acts as TPS, CTPS surge
A surge in sign-ups for the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) has led to the…
Silver lining for UK at Cannes Direct
Another year, another poor showing at the Cannes Lions Direct with UK agencies picking up just one award – a…
Wickes axes MyCard loyalty plan
Wickes is scrapping its ‘MyCard’ loyalty scheme to plough £10m into lowering prices, as the DIY chains step up the…
Do creatives need a degree? Maybe
“A degree is now going to cost at least £27,000. Do you really need one to be a creative?” These…
Facebook offers users security tips
Facebook is aiming to allay privacy fears by including security tips at the top of each user’s home page, with…
UK shoppers slam price promotions
Retailers have been warned about the long term damage of the current wave of price promotions – even in these…