UK shops stumble at Cannes Direct
UK agencies have secured just eight finalists out of a 227-strong shortlist for this year’s Cannes Direct Lions, mirroring 2011’s…
Articles by DecisionMarketing
Philips offers Kelly Brook ‘shave’
Philips is offering one young man the chance to be shaved by Playboy model turned TV presenter Kelly Brook in…
SapientNitro nets more Vodafone
Vodafone UK has strengthened its relationship with SapientNitro by appointing the digital agency to improve its online customer experience. The…
How to make a meal of it…
Another week, another round of industry shin-digs. In fact, I was invited to so many things this week I actually…
75% of top sites ‘ignoring cookie law’
Three-quarters of the top 75 websites in the UK have yet to implement the new EU cookie law despite being…
The simple steps to brand advocacy
In the last of my series of articles on engagement, I want to look at how you get people to…
Industry pushes value of DM sector
The DMA is targeting legislators, brand owners and agencies with a campaign to promote the benefits of direct marketing as…
FB to sell browser history to brands
Brand owners will soon be able to bid in real-time to place ads on Facebook, based on users’ browsing history…
Ads to be targeted to emotions
Marketers could soon get the chance to target consumers based on their emotional state after Microsoft revealed plans to build…
Remote control turns into TV wallet
Virgin Media customers will soon be able to buy products featured in interactive TV ads direct from the screen using…