Olympics to trigger mobile mayhem
Mobile marketers are facing advertising chaos during the London Olympics after claims that data traffic will be like “England playing…
Articles by DecisionMarketing
Tourism Ireland pushes rural side
Tourism Ireland is launching the ‘Ireland Mystery Tour’, a month-long campaign devised by Indicia to raise awareness of rural Ireland…
Global mobile market worth £3.4bn
The global mobile advertising market was worth £3.4bn in 2011, according to a new study, with the Asia-Pacific region leading…
Age UK hands TDA research brief
Age UK has appointed marketing agency TDA to develop and implement a multichannel campaign for its Research into Ageing Fund…
LinkedIn hack shows folly of EU laws
Experts claim the major hack attack on LinkedIn has exposed just how unworkable the new EU data laws will be…
Charities dismiss marketing moans
The head of the Fundraising Standards Board has played down a 67% rise in complaints about charity marketing – with…
Sugar rejects ‘grubby’ call centre
Apprentice star Jade Nash fell at the last hurdle on Sunday night’s BBC One final after her plans to launch…
Ikea goes viral for ‘Corgi dog’
Ikea is tapping into the Jubilee celebrations with a tongue in cheek viral promoting its Facebook page featuring a Royal…
Germans face massive data fines
The Germans – often hailed as the most draconian when it comes to data protection – are facing the threat…
Busted over a love of Charlie…
My spies tell me that Kitcatt Nohr is going through what they call in the trade, “choppy waters”. Of course,…