Mike Welsh to get Chemistry top job
Former Publicis Dialog chief Mike Welsh – who has been in the shadows since the merger and rebrand to Publicis…
Articles by DecisionMarketing
Chemistry bosses in sudden exit
Publicis Chemistry chief executive Joe Garton and managing director Diane Charlton have stepped down, 16 months after the agency was…
EC websites flout own cookie law
The European Commission has been accused of failing to implement its own cookie law – part of the revised e-Privacy…
Sell-offs close Involve Partnership
The Involve Marketing Partnership has shut up shop, with the sell-off of the last three firms in the group –…
Apprentice finalist works at DLG
To millions of TV viewers she is the steely Apprentice finalist, but what many in this industry may not know…
Isn’t it time that ROI killed off CPA?
When you think about it, cost per acquisition (CPA) is possibly the most punishing metric created for lead generation marketing….
MMG signs as DMA Awards sponsor
The DMA has signed Mobile Marketing Group (MMG) as the new joint headline sponsor of the DMA Awards – with…
Email barges social media aside
Nearly 60% of online marketers have conceded that improving their email marketing campaigns is a bigger priority than building social…
Online ad moans soar as mail dips
Individual complaints about direct mail campaigns have fallen by over 20% in the past year, although this has been more…
Top UK sites get cookie ultimatum
The Information Commissioner’s Office is targeting 75 of the UK’s most popular websites – including those run by Tesco, Amazon,…