Boots: shoppers want us to use data
Members of Boots’ loyalty scheme – the Advantage Card – expect it to use their data to target them with…
Articles by DecisionMarketing
TDA nets Alzheimer’s legacy brief
Alzheimer’s Research UK, the UK’s leading dementia research charity, has appointed marketing agency TDA to conduct a comprehensive review of…
Scramble to hire ‘marketing hybrids’
Brand owners are crying out for marketing chiefs with data analysis and coding experience – so-called marketing hybrids – to…
‘Delivered by Royal Mail’ approved
Royal Mail is finally introducing its “Delivered by Royal Mail” postmark on all direct mail – much to the annoyance…
Nissan HouseHunter test-drive, TBWA RAAD
Question: How do you write 300 words about a campaign so pleasingly logical that it really doesn’t require much of…
Viewers wary over ‘smart DRTV’
Growing penetration of Internet-enabled TVs is set to fuel the next generation of direct response television – dubbed “smart DRTV”…
Physical presence is key in virtual world
“Direct mail, door-drops and inserts – that’s the printed stuff that falls on your mat or drops out of the…
ASA bans Maximiles ‘cancer’ email
Online loyalty scheme Maximiles has been slammed by the ad watchdog after it ran a “distressing” personalised email campaign to…
Button takes top Underwired role
Former HMV group head of CRM Matt Button has joined digital and social media specialist agency Underwired, to lead its…
Cookie consent ‘still baffles firms’
With just days to go until the cookie law – part of the ePrivacy Directive – becomes enforceable nearly half…