Ikea plots major loyalty card revamp
Ikea is planning a major shake-up of its global loyalty scheme – Ikea Family – amid plans to delve deeper…
Articles by DecisionMarketing
Experian buys interaction specialist
Experian has bolstered its marketing armoury with the acquisition of interaction specialist Conversen, whose technologies enable marketers to create fully…
Email conversion ‘is top priority’
Email marketers have put concerns over deliverability and click rates to one side, to concentrate on the far tougher problem…
Olympics to fuel direct mail chaos
The Olympics is likely to play havoc with the timing of direct mail campaigns in London – especially if designed…
Valldata acquires charity tribute site
Charity outsourcing specialist Valldata has bought memorial website Our Lasting Tribute from parent group Involve Marketing Partnership for an undisclosed…
Rapp revamps top creative team
Rapp has appointed six new associate creative directors as part of a restructure of the agency’s creative department by chief…
Govt sites to miss cookie deadline
Website owners worried about meeting the deadline to comply with the new cookie law can take comfort from the fact…
Easily offended? Look away now…
Maybe I’m getting old; maybe I’m already Victor Meldrew, but I’m finding it very hard to get excited about anything…
PPI backlash rocks telemarketing
The telemarketing industry is facing a fresh backlash over cold-calling, after a rise in complaints on the back of thousands…
Chemistry nets Orange, T-Mobile
Orange and T-Mobile owner Everything Everywhere has pooled its direct marketing account – estimated by some to be worth £50m…