B&Q seeks agency for TradePoint
B&Q is aiming to ramp up its loyalty marketing to the building trade through its TradePoint programme, and is talking…
Articles by DecisionMarketing
Finance brands face ad clampdown
Financial services brands may be prevented from advertising the fact they have won industry awards in their marketing, under strict…
TMW chief co-founds Hub Digital
Former Tullo Marshall Warren data chief Ian Robinson has joined forces with ex-head of agency sales at Amscreen James Thornton…
Cosmos Florida push woos families
Cosmos is launching a direct mail campaign to promote Florida as the best family summer holiday location and drive bookings…
GM blow raises Facebook concerns
General Motors’ decision to pull its ads from Facebook – just days before the social network giant’s estimated $104bn (£65bn)…
Paddy Power ‘trans’ joke falls flat
Paddy Power has fallen foul of the Advertising Standards Authority after a joke TV ad for Cheltenham Ladies’ Day –…
Greenpeace direct action ad banned
Greenpeace has been slammed for encouraging illegal behaviour after the ad watchdog banned an online fundraising initiative which urged supporters…
Ikea pushes True Blue Indian range
Home furnishings company Ikea is promoting a limited edition Indian-inspired homeware product range, called the ‘True Blue’ collection, with a…
Email marketers get cookie guide
Email marketers are being urged to study a new guide – a collaboration between the DMA and the IAB –…
Hack attack takes down ICO website
The Information Commissioner’s Office website has suffered a major hack attack – unleashed by a group claimed to be linked…