Mobile web traffic soars by 202%
Mobile web traffic has rocketed 202% during the past year, according to a new report, providing proof – if it…
Articles by DecisionMarketing
TV paves way for targeting revolution
Back in March, Channel 4 chief executive David Abraham revealed this summer it will launch 4Seven – a channel that…
WDMP lands social research brief
Britain’s largest independent social research organisation NatCen Social Research has appointed WDMP to conduct a strategic review and creative update…
Bid to reclaim £220m in ‘hidden’ VAT
Direct mail clients are being urged to join a legal fight against the taxman which, if successful, could result in…
Agencies vie for Guardian account
The Guardian’s direct marketing account – which includes subscription marketing, reader relationships as well as the Extra loyalty scheme –…
Nectar ‘gift-horse’ ads push eShops
Nectar is launching a TV campaign to push the loyalty scheme’s eShops, and promote the fact that cardholders can collect…
TNT chief hails door-drop fightback
TNT’s door-drop chief has pledged to spearhead the medium’s fightback against the rise of digital marketing, boosting the profile of…
Virgin hit by ban double whammy
A Usain Bolt ad for Virgin Media bundles is one of two ads for the company which has been banned…
CMW picks up Diet Chef account
Weight loss food delivery service Diet Chef has handed its integrated marketing account – reportedly worth more than £3.5m in…
Doorstep crackdown saves £8.5m
An OFT-led clampdown on doorstop selling has seen consumers save more than £8.5m a year in unwanted orders – following…