CBI joins criticism of EU data law
The Confederation of British Industry (CBI) – the so-called bosses’ union – has joined the widespread criticism of the proposed…
Articles by DecisionMarketing
WPN lands Anthony Nolan brief
Anthony Nolan, the UK charity for people with blood cancer who need stem cell or bone marrow transplantation, has appointed…
Indian call centres in dock again
Indian call centres are facing a fresh backlash following claims made in The Sunday Times that rogue staff are offering…
McCain goes digital for onpack blitz
McCain Foods is launching a major digital campaign to support its biggest ever on-pack promotion, dubbed ‘Lucky Spuds’, which will…
Half of data fines cut, admits ICO
The Information Commissioner’s Office (ICO) has slashed fines for businesses which have breached data laws in half of the cases…
Busty gets her knickers in a twist
And so to Texas for the SXSW conference, hobnobbing with the great and good of the interactive advertising community. Yeh…
Sport Relief Mile door-drop campaign
The Sport Relief Mile, the biennial event where many of us dust off our shorts and T-shirts, is looming. We’ve…
BSkyB overhauls CRM operation
BSkyB is shaking up its CRM strategy with the appointment of two firms to handle its customer communications, as part…
New EU data laws ‘to cost millions’
UK companies involved in data-driven marketing are set to lose millions of pounds in profits and extra costs if forced…
Probe into dog attacks on posties
Royal Mail has launched an independent inquiry into dog attacks on postal workers, which, according to some reports, occur at…