Marketers slam looming cookie law
Some 82% of digital marketers think the EU cookie law is ‘bad’ for the web, while many are still struggling…
Articles by DecisionMarketing
Highland Spring plots TV push
Highland Spring is to launch a major marketing campaign, featuring a TV and digital push, promoting it as a feel-good…
Tributes pour in for Shelagh Regester
Friends and former colleagues have paid tribute to data and CRM expert Shelagh Regester, who has passed away after a…
Targeted ads face consumer fury
Companies which use online targeted ads are facing a major consumer backlash on the back of new research which claims…
Citroën mail and app blitz for DS
Citroën UK is launching a major direct marketing push – linking direct mail and smartphones through digital watermarking technology –…
Laithwaites hit by DRTV ad bans
Direct Wines brand Laithwaites is understood to be facing a major customer recruitment shortfall after being hit by three DRTV…
UK Mail imail scheme targets NHS
UK Mail Group is planning to expand its operation to target healthcare trusts after completing a government assessment that enables…
How to get browsers to lap up cookies
Like it or not no-one – including marketers – can avoid being cookie compliant come late May. The big question…
Tesco pushes deals for local firms
Tesco is aiming to ‘go local’ with a new scheme which expands the number of retail outlets at which customers…
Apple iPad 3 ‘already sold out’
In a classic case of another Apple launch, another supply shortage, the company has sold out of the new iPad…