Email still ruled by ‘batch and blast’
Email marketers are still shunning basic direct marketing techniques – such as segmentation, testing, and systems integration – as well…
Articles by DecisionMarketing
Very pushes ‘Love your Wardrobe’
Online fashion retailer Very.co.uk is launching its spring 2012 collection with a celebrity-backed integrated marketing campaign, under the banner of…
ASA clears Snickers’ Twitter push
A Twitter campaign for Snickers – featuring Rio Ferdinand and Katie Price – has been cleared by the ad watchdog…
McCain hands chips to Blue Chip
Frozen foods giant McCain Foods has appointed Blue Chip Marketing to create and implement a range of promotional activities for…
ICO: DM must act now on EU laws
The UK direct marketing industry can expect an ‘over prescriptive’ new EU Data Protection Regulation unless it embraces best practice…
MPs clear postal prices shake-up
The Business, Innovation & Skills Committee has backed Ofcom’s decision to let Royal Mail set its own prices, although has…
‘Legend’ George Smith passes away
George Smith, one of the pioneers of the UK direct marketing industry and a man described by the late Derek…
Whitewater bosses in sudden exit
Whitewater’s senior management team – managing director Mark Roper and deputy md Paula Ryan – have made a sudden exit…
Fresh fears over online payment
Website owners which rely solely on the industry standard card payment scheme – the PCI DSS – could still be…
War on text spam steps up a gear
The war against SMS spammers – which bombard consumers with ambulance-chasing texts – has claimed another scalp, after the Information…