Harley fan devises online ad push
Harley-Davidson is launching an online campaign which has been devised by one of its own Facebook followers, after it launched…
Articles by DecisionMarketing
Busty gets Brahms and List…
So this week I took my search for a new rich man to Earls Court 2, and the annual bun-fight…
Tweet archive sparks privacy row
Twitter’s plan to open up its two-year tweet archive to marketers has sparked major concerns from privacy groups, with one…
You have the data, why don’t you use it?
We’re all increasingly used to the idea that the data we hand over on an everyday basis, especially online, not…
Direct mail woe as 20% rise looms
Royal Mail boss Moya Greene has admitted brand owners could eventually face price hikes of over 20% – once the…
DM, digital at heart of WPP boom
Growth in direct, digital and interactive business has played a major role in Sir Martin Sorrell’s WPP sealing an 18%…
Google ‘pandering to advertisers’
Google has been accused of pandering to brand owners – by putting their advertising interests before user privacy – after…
£17m deal fuels print acquisitions
The print industry is continuing to flex its financial muscle as part of a long-term strategy to build an end-to-end…
‘Chicken feed fines’ irk data chief
Information Commissioner Christopher Graham has reiterated his call for greater powers against those who are found guilty of deceitful data…
‘Sofa King low’ ad slogan banned
The Sofa King, a Northampton-based discount furniture retailer, has been blasted by the ad watchdog for causing widespread offence after…