Direct mail overhaul comes at price
Royal Mail is unveiling a major shake-up of direct mail services, simplifying the portfolio into just five distinct products. But…
Articles by DecisionMarketing
SFW wins SAV credit cards brief
SAV Credit, the company behind the Marbles, Aqua and Opus credit cards, has appointed Stephens Francis Whitson to handle its…
Luxury Infiniti plots reveal via TMW
Japanese luxury automotive brand Infiniti is kicking off a major pan-European digital marketing campaign through TMW to promote the launch…
Review: Gareth James on…Giffgaff
Giffgaff “the mobile network run by you” is the new challenger on the block. The SIM-only mobile network continues to…
Amaze nets East Coast digital task
Train operator East Coast has appointed Amaze to handle its integrated digital account following a competitive five-way pitch. The agency…
Top brands locked out of Pinterest
Major brands aiming to exploit the rise of social networking phenomenon Pinterest could find they have been locked out, with…
Chelsea FC launches mobile app
Fans of Chelsea Football Club will be able to get daily video content, live match stats and player profiles direct…
Google slams ‘right to be forgotten’
Google has come out fighting against the “right to be forgotten” proposal in the new EU data laws, claiming search…
Rethink your CRM, warns Forrester
The age of consumer empowerment – driven by the search for the cheapest price – is forcing companies to rethink…
Ofcom defends mail hikes to MPs
Ofcom has defended its plans to allow Royal Mail to make massive price hikes to a group of MPs, denying…