ICO fines ‘wake-up call for brands’
The data watchdog could soon turn its sights on brand owners’ data protection record after its major clampdown on councils,…
Articles by DecisionMarketing
Time to show your brand the love…
One week on and Valentine’s day is wrapped up for another year. This year I was also lucky enough to…
Lawrence exits Information Arts
Information Arts chief executive and founder Simon Lawrence has stepped down from his role 18 months after the buyout by…
Chugging in doubt as top firm folds
The future of charity street fundraising – so-called chugging – has been thrown into doubt following the collapse of the…
Ladbrokes ramps up online CRM
Ladbrokes is ramping up its CRM strategy with the launch of a new sports betting site which will be driven…
£100k fines for ‘typosquatters’
Two firms have been fined £100,000 each after they ran competitions on websites which exploited typing errors – with names…
Travel sales up Jan spend to £6bn
UK shoppers spent £6bn online during January – equivalent to £118 each – according to the latest figures from the…
7 deadly marketing sins exposed
Consumers are becoming increasingly jaded as a result of excessive contact from businesses, especially via email, according to a new…
LV= bolsters customer analytics
Insurance brand LV= is boosting its customer marketing strategy by implementing a multichannel intelligence platform, with the aim of better…
Massacred on Valentine’s Day
A cynical festival of tacky cards, overpriced chocolates, heart-shaped pizzas, red roses, overbooked restaurants full of smug couples holding hands…