MPs probe Royal Mail price rises
Royal Mail boss Moya Greene is to be hauled in front of MPs to justify the postal company’s controversial plan…
Articles by DecisionMarketing
Firms offered Euro suppression file
Companies aiming to do business in Europe can now check their database meets continental MPS and TPS legislation, with the…
Domino’s sales soar in digital blitz
The old maxim that in tough times people turn to takeaways has proved fitting for Domino’s Pizza, after the company…
Clients ‘clueless’ on social media
Marketers struggling to get to grips with social media have received a small crumb of comfort from the Chartered Institute…
China row threatens iPad3 launch
Apple could be facing an iPad production crisis after a Chinese company, which claims to own the iPad trademark, asked…
Industry pays tribute to visionary Holder
Many of the direct marketing industry’s leading figures have paid tribute to IDM founder and visionary Derek Holder, who has…
‘Racy’ M&S and C5 posters cleared
Marks & Spencer and Channel 5 have both escaped censure by the Advertising Standards Authority despite complaints that both companies…
IDM founder Derek Holder dies
Professor Derek Holder, one of the most influential people in the industry and the man who has inspired generations of…
Valentine ads woo ‘cheapskates’
The vast majority of brands running Valentine’s Day campaigns are missing an opportunity to promote their brand values and evoke…
Waitrose claims retargeting first
Waitrose is claiming to be first UK supermarket to use online personalised retargeting for groceries, with customers targeted with products…