Retailers struggle with data deluge
Nearly all retailers have admitted they are struggling to turn their customer data into valuable insight to deliver the personalised…
Articles by DecisionMarketing
Orange and T-Mobile up for pitch
The direct marketing accounts of Orange and T-Mobile have been put up for review as owner Everything Everywhere looks to…
Acxiom brings in ex-MySpace chief
Acxiom has created the role of chief revenue officer and executive vice president and handed it to former MySpace and…
Digital marketers get career leg-up
UK digital marketers are being offered top-level career advice and valuable insights from some of the country’s leading digital marketers…
City Index awards brief to TMW
City Index is aiming to raise awareness and drive growth of its spread betting services and has appointed TMW to…
Betfair rejig sees revenue up 400%
Online sports bookmaker Betfair has seen a 400% growth in revenue after implementing real-time decision-making software on its website to…
Can HMV survive ‘blood on the tracks’?
‘This is the end, beautiful friend, this is the end, my only friend, the end, of our elaborate plans, of…
ASA blasts ‘parking fine’ pastiche
A mailing campaign which carried the wording ‘Fixed Payment Notice’ – designed as a pastiche of a parking ticket fine…
Brands pay price for Facebook IPO
The days when brands could set up a free Facebook page, then sit back and wait for consumers to press…
SMS marketing ‘illegal in the US’
Marketers in the US are being warned that they could be breaking the law by running text message campaigns –…