PDSA launches Marathon appeal
PDSA, the charity for injured and sick pets, is launching its 2012 Marathon Appeal with a direct mail campaign targeting…
Articles by DecisionMarketing
Wand secures deal with Inc Direct
Wand – the agency set up by Ian Winton, Vidhu Kapur and creative duo Brian Storey and Xanthos Christodoulou in…
Busty lifts lid on Bonus culture…
Ouch. Ouch. And triple ouch. That’s right folks I’ve been at it again…With the lure of free drinks, last night I…
Online ad industry icon faces chop
Pressure is mounting on the online advertising community to scrap its behavioural ad icon – backed by an information website…
Fiddes exits top role at DraftFCB
DraftFCB London has parted company with executive creative director Mark Fiddes, who has held the role for just over three…
Silverpop client wins fuel key hires
Email marketing specialist Silverpop has signed up a raft of new clients – including Christie’s, Teletext Holiday and The British…
Atom Kitten star backs RSPCA ads
The RSPCA’s Freedom Food labelling scheme is launching an online campaign this month in a bid to increase awareness of…
Mars ruling to spark Twitter chaos
The ad watchdog’s decision to sanction Mars’ Twitter campaign has muddied the marketing waters and could lead to chaos as…
Homage to ‘legendary’ George Smith
The direct marketing industry has once more paid tribute to one of its founding fathers, George Smith, who died late…
Axe price cuts; build your brand instead
Many brands in these inclement economic times have been focusing on cutting their prices to create stand out and drive…