60% of our customer data is rubbish, firms admit
Customer data quality may be an issue which has plagued marketers for generations but, even in these days when firms…
Articles by Charlie McKelvey
iProspect lures Havas Helia chief to head up content
Digital agency iProspect UK has poached Havas Helia’s head of content and strategy Lee Thomas to head its Create division, which,…
Fuel co-founders in Karma deal for new CRM venture
The co-founders of Partners Andrews Aldridge’s data arm, Fuel, have struck a deal for their latest insight venture to become part…
Bungling Crown Prosecution Service gets £200k fine
The Crown Prosecution Service has become the latest government organisation to feel the wrath of the data regulator after bungling…
Most data loss happens in the toilet, says new study
Consumers are paying a high price for taking their devices wherever they go after a new study revealed they are…
Wine firm’s taste the bush ad goes down very badly
Premier Estates Wine’s attempt lampoon wine buffs by using a sultry brunette pictured with a glass of vino placed over her…
Virgin eyes 20m with group customer loyalty scheme
Virgin Group is launching one of the UK’s most ambitious loyalty strategies, designed to build a detailed picture of its estimated…
Telefonica innovation boss nets top Paddy Power job
Paddy Power has boosted its marketing team by poaching Telefonica Global’s head of new business innovation to run its own…
Scots offer the most dosh for big data professionals
Big data experts seeking a salary to match their job title are being urged to take a trip North of…
Revealed: why ad-blocking has not hit mobile yet
Mobile marketers who believe they have escaped the worst excesses of ad-blocking might want to look away now: over half…