Specsavers builds global platform for CRM boost
Specsavers has implemented a global platform which links its customers’ vision and hearing data with the retail and marketing side…
Articles by Charlie McKelvey
Why promotions must be more than price cuts
Promotional marketing may not have always enjoyed top-table status in marketing departments but there is little doubt it has long…
Tesco raids agency-land to appoint digital chief
Tesco has once again raided agency-land by appointing Dare managing director Toby Horry to the role of digital marketing director….
TMW reveals John Lewis ad – but not that John Lewis
Every year, the anticipation builds for the new John Lewis Christmas ad, but finally the wait is over and it…
Whistl boosts board with parcel industry expert
Whistl, the postal firm which recently completed its management buyout led by chief executive Nick Wells, has appointed parcel industry specialist James…
Kitcatt Nohr on alert as Dogs Trust calls review
Kitcatt Nohr may have lost most of its senior team over the past few weeks but it is now on…
Busty tries to get a grip on Balls Awards finalists
Half-term hey, doncha just love it? Even though my daily commute only involves walking up the road to old McKelvey’s…
Peers accuse Government of stalling over cold calls
Peers have accused the Government of dragging its feet over passing laws to protect consumers from being cold called by…
Post Office contact centre ditched from £500m deal
The company which provides contact centre services to the Post Office has had its contract terminated three years into a…
Firms told ‘don’t panic’ over EU safe harbour ruling
The data watchdog has echoed the famous words of Dads’ Army veteran Corporal Jones by telling businesses “don’t panic, don’t…