Articles by Charlie McKelvey

Direct marketing agencies have slammed plans to ban the selling and sharing of charity donor data gathered without explicit consent,…

Lida chairman and chief strategy officer Matthew Heath has dismissed the notion that the term “direct marketing” is outdated, proclaiming…

American technology giants which hide behind the laws of the country in which they have their European HQ have been…

TM Lewin is understood to be searching for a new ecommerce chief after hiring former N Brown boss Alan White…

Google is ramping up its advertising services by allowing brands to match their customer data to people logged into its…

British Airways is launching a major campaign to promote its revamped corporate loyalty scheme, On Business, which offers business owners…

Coca-Cola is overhauling its digital marketing by implementing a new cloud platform from Box to allow marketers to share and…

Microsoft has performed a major U-turn over the controversial privacy settings featured in its Windows 10 software by allowing businesses…

A telemarketing company which is part of the Government-backed green energy scheme has been hit with a record £200,000 fine…