Articles by Charlie McKelvey

One of the direct marketing industry’s fiercest critics, The Daily Telegraph, is planning to ramp up its use of the…

Mike Cavers, seen by many as the creative godfather of the UK direct marketing industry, has quit DST Applied Analytics…

Robots may well be poised to take over many of the roles performed by agencies but it seems they are…

Brands may be struggling to gain any notable ROI from their content marketing but the discipline seems to be doing…

Sir Stuart Etherington’s report into the future of fundraising may be proposing a tough stance on charity marketing but there…

Partners Andrews Aldridge is launching a major international expansion drive for its brand of direct, digital and data marketing by…

Worldpay, the private-equity owned UK payments processing firm, is looking for a slice of the data analytics market by launching…

One of the European Union’s most senior legal advisors has delivered a hammer blow to US tech giants and cloud…

Charities should be banned from using certain marketing methods – including direct mail and telemarketing – if they are found to…