Rip up data and start again, firms told
A leading security expert has claimed the only way the UK will be able to lead the world in the…
Articles by Charlie McKelvey
Call block firm fined for cold calls
A company which targeted people registered on the Telephone Preference Service has been hit with a £75,000 fine for making…
Can direct mail exploit digital backlash?
When even WPP boss Sir Martin Sorrell admits that something might be up with a medium, you’d be a fool…
Matt Atkinson gets Saga break
Former Tesco and Havas EHS chief Matt Atkinson is joining the pipe and slippers brigade by signing up as chief…
IT body: personal data sector bust
The technology trade body is calling for the creation of personal data banks to protect and get the best deal…
Content marketing not king of ROI
The vast majority of agencies and clients are simply playing at content marketing with few seeing any benefit in terms…
Havas Helia bags MarketReach brief
Royal Mail MarketReach has appointed Havas Helia to develop its Mailmen marketing activity, designed to get both clients and agencies…
Agencies most at risk from robots
Agency staff have the most to lose from the rise of technology and robotics in the marketing and advertising industry,…
Fruity King abuse ‘joke’ red-carded
Gambling operator Fruity King has scored a major own-goal after posting a tweet which likened the vitriol faced by Arsenal…
Digital chiefs attack viewability rates
The effectiveness of digital advertising has been plunged into further doubt after an indepth study of senior agency and publishing…