Forget Senior, these cougars bite
Hey, Busty fans, what a joy it is to see that marvellous Royal Mail MarketReach campaign make a perfectly-timed return…
Articles by Charlie McKelvey
Whitaker takes break from Verso
Verso chairman Jeremy Whitaker has stepped down for the forseeable future from his role due to a “family matter”, just…
Callcredit in the dock over data gaffe
Data and credit referencing firm Callcredit is facing an investigation by the data regulator after a major blunder resulted in…
Case study: ReachLocal and YHRC
These days while actors like Bruce Willis, Jason Statham and Vin Diesel have made baldness not only acceptable but highly…
Retail strategies ‘all over the shop’
The vast majority of online retailers might talk a good game when it comes to employing permission-based targeted marketing but…
Wunderman nets Ikea Family chunk
Ikea has awarded Wunderman a major slice of business, handing the agency the task of running the international activity for…
WPP DM firms sign Adobe pact
WPP has strengthened its relationship Adobe by making the firm’s Marketing Cloud software the leading solution offered by six of…
Charity chiefs lay blame on agencies
The bosses of four of the UK’s leading charities have claimed their own marketing agencies are to blame for the…
Five shops net CleanSpace brief
Drayson Technologies, the London-based tech company led by Lord Paul Drayson, has appointed five agencies to launch its latest venture,…
300 clients sign up to lead-gen tool
There could be light at the end of the tunnel for client marketers stressing out over the potential demise of…