Articles by Charlie McKelvey

Royal Mail MarketReach has beefed up its Mailmen ad campaign by enlisting a host of senior client marketers from the…

The bad boy of British advertising, Paddy Power, appears to have mended its ways after seeing an ad waived through…

Arthritis Research UK has handed its account to e3 as part of plans to boost its online presence, with the…

The DMA has thrown its weight behind major UK charities’ commitment to clean up their act and ensure they carry…

Heathrow Airport has strengthened its decade-long relationship with Acxiom by handing the data company the brief to upgrade and manage…

The data industry has been hit by a potentially fatal blow after a tribunal effectively outlawed the use of third-party…

The digital skill gap between men and women remains as wide as the Mersey, but a new study suggests the…

Royal Mail MarketReach is continuing its quest to keep direct mail in marketers hearts and minds by backing The Marketing…

The sale of Tesco’s data unit is no longer a matter of life and death after the supermarket giant confirmed…

Charity marketing is to undergo its biggest shake-up in nearly a decade following the furore surrounding aggressive fundraising methods in…