MEC creates first chief digital role
Media agency MEC is aiming to beef up its digital credentials by creating the role of chief digital officer in…
Articles by Charlie McKelvey
‘Always-on’ consumer just a myth
Consumers may look like they are constantly checking their phones, tablets and PCs but according to new figures the average…
Ashley Madison mounts stiff defence
Bosses at Avid Life Media have come out fighting following the hack of the Ashley Madison illicit dating site, claiming…
Tesco revives…but only on vinyl
Tesco boss Dave Lewis may not have had much to shout about after his first year in the job but…
Charities flayed in new data row
Any charity bosses who thought the furore surrounding their marketing practices might die down with the introduction of tighter rules…
Mailings ‘drive positive brand effect’
As debate rages over the effectiveness of digital ads, a new study suggests direct mail is way more than just…
Busty and the cock and bull story
It may have been damp all week – and not in a good way – but come on it’s Friday,…
EU data reforms ‘already out of date’
There is growing evidence that the EU regulators will need to overhaul the proposed data protection reforms virtually as soon…
Experiential leads way in engagement
Over the past few years, the ways in which brands have been able to communicate with wider audiences has been…
Acxiom strikes deal with Adobe
Acxiom has struck a deal with Adobe in the UK to implement Adobe Marketing Cloud, which it claims will speed…