Acxiom has struck a deal with Adobe in the UK to implement Adobe Marketing Cloud, which it claims will speed up client access to marketing and analytics data with enhanced targeting and marketing automation.
The two companies have worked together in the past but have now put pen to paper in a formal strategic partnership.
The pact will enable improved customer experiences and higher return on investment from marketing campaigns, Acxiom claims, as well as linking brands’ on and offline data to deliver more complete customer insights and better marketing decisions.
Acxiom European managing director Ian James (pictured) commented: “Our formal partnership with Adobe highlights how successful the collaboration has been to date; Adobe Marketing Cloud is the perfect complement to Acxiom’s already extensive portfolio of technology and data connectivity solutions.
“We already have deep expertise across Adobe Marketing Cloud within the business and we are investing heavily in training so that our teams can pass on these significant benefits directly to clients, either as a complete package or in a modular fashion.”
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