Jaywing rejigs board as profits soar
Epiphany boss Rob Shaw has been handed the role of chief executive of Jaywing’s UK and Australian operations in a…
Articles by Charlie McKelvey
Colin Lloyd: fundraising out of control
Those charity marketers who have been trying to kid themselves that the backlash against their methods is just a media…
No loyalty club? You must be mad
Loyalty schemes may still have their detractors but the customer insight they provide is a powerful way of building stronger…
Case study: how mobile clicked for BHF
With charities under a seemingly constant press barrage for exploiting donors, for once DecisionMarketing can report on one organisation which…
Save the Children axes cold calling
Save the Children is attempting to distance itself from the current furore over aggressive charity marketing practices by making a…
EE given 20 days to pay £1m fine
EE, the UK’s largest mobile phone operator, which is poised to merge with BT – if the competition authorities can…
Walk for us, says Alzheimer charity
The Alzheimer’s Society is urging people to walk and raise money for its cause in a major integrated campaign by…
Periscopix nets Tesco search blitz
Tesco is aiming to ratchet up its online performance by handing Merkle-owned agency Periscopix a brief to devise its paid…
Dear duplicitous, data-driven Daily Mail
The Daily Mail has for some time been dedicated to the job of trashing the UK’s direct marketing industry with…
Office hands CRM revamp to Celerity
Shoe retailer Office is overhauling its customer data strategy by pooling its siloed databases into a single customer view as…