Articles by Charlie McKelvey

The Advertising Standards Authority is facing fresh accusations that it is out of touch with consumer attitudes after ruling that…

The online advertising industry is going for the jugular after new research revealed that almost one in seven (15%) British…

PDSA, the charity which offers free veterinary services for people on benefits, is understood to have handed its direct marketing…

The battle over VAT relief for companies running direct mail campaigns refuses to die down after a leading accountancy expert…

The European Commission is threatening to leave direct, digital and data marketing firms in the lurch after it revealed that…

Consumer champion Which? is putting its neck on the line by taking on the pensions industry in response to claims…

Consumers are far more willing to have a relationship with a brand if they know they can trust them with…

It is the last week of June, the strawberries are ripening, even the sun is out, and when those planets…

The DMA has hailed the findings of a new investigation by the UK competition authority, which rules out further legislation…

It has been claimed that both agencies and clients are clueless about programmatic advertising but someone out there must know…