M&C nets one-off Royal Mail blitz
Royal Mail has recruited M&C Saatchi to handle a one-off consumer ad campaign in an effort to position the postal…
Articles by Charlie McKelvey
Lucozade woos knackered drivers
Primesight, MediaCom and radio service GTN are launching what they claim is a UK media “first” with a national realtime…
VAT rules agreed, but with a snag
The taxman has finally got round to issuing new rules on VAT arrangements for postage and so-called “single-sourcing”, although there…
‘Beat the bookies’ mailer pulled up
It is every gambler’s dream to get the bookies over a barrel, but one mailshot which promised recipients just that…
Whistl axe triggers Royal Mail probe
Royal Mail’s joy at the withdrawal of Whistl from the end to end delivery market could be short-lived after regulator…
Breast Cancer Now plots DRTV blitz
Breast Cancer Now, the new charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, is embarking…
Digital body rages over EU reforms
It appears that not everyone is quite so chuffed as the DMA with the EU Council’s stance on the data…
EU to thrash out data reforms at last
Stand by your beds – the long-awaited discussions between the European Commission, Parliament and Council over the EU data reforms…
TripAdvisor ‘better than your pals’
Forget recommendations from friends and family, for most people TripAdvisor has becoming the “go to” place to find out if…
Case study: MCStudio and Amaze
Manchester Creative Studio (MCStudio), a new school which is the first of its kind to specifically prepare young people aged…