Articles by Charlie McKelvey

The digital sector is sadly mirroring the adland in its recruitment policy, after a new study revealed there are nearly…

Guide Dogs has pulled its combined creative and media account from Rapp and split it between Proximity London and Mike…

Charity marketers will be forced to adhere to much tougher rules – including a limit on how many times they…

The DMA has thrown its weight behind the latest Which? initiative to try to stamp out those pesky rogue telemarketers,…

Programmatic media may still be flummoxing clients and agencies alike, but for Maurice Lévy’s former right-hand man it is better than…

The Institute of Promotional Marketing has cocked a snook at those who claim shelf-wobblers and bogofs are the grubby end…

Workplace provider Regus is understood to have served notice on OgilvyOne – which was only appointed 13 months ago to…

Havas Media Group’s consulting wing has recruited digital expert Oliver Southgate as head of data and technology solutions for the…

Next time you take a pop at your creative department, stop before you go too far as creatives are far…

Dairy company Arla Foods is launching its first ever responsive TV campaign promoting to its “healthier” brand status, which milks…