J Law hailed as marketing saviour
Jennifer Lawrence may be many things – Coldplay singer Chris Martin’s latest squeeze included – but apparently her mass appeal…
Articles by Charlie McKelvey
Lévy reveals his data love affair
It seems that WPP chief Sir Martin Sorrell is not the only big boss who has fallen in love with…
Amaze snares ChildLine account
NSPCC has handed St Ives-owned Amaze a new chunk of work by appointing the digital agency to handle the ChildLine…
Ministers urged to enforce caller-ID
Telemarketing firms will soon be forced to adopt caller-ID technology, allowing consumers to see who is calling before they even…
Why isn’t it much easier to complain?
While anyone working in legitimate direct marketing could not help but agree with the latest Which? initiative to encourage more…
Busty’s lament for rogered Roger
The sun is shining, I’ve got my skimpy outfits in the summer wardrobe, and I’m definitely “beach body ready”…God, life’s…
Whistl blows as losses hit £10.3m
Whistl UK has confirmed the closure of its end-to-end delivery service after revealing the operation lost £10.3m in the year…
Dire result of opt-in is exposed
A consumer study has revealed just how devastating any move to make marketing communications opt-in only would be, by revealing…
Industry staggered by BBC ignorance
The direct marketing industry has expressed astonishment at the naivety of a BBC Radio 4 report which claimed the Corporation…
TMW goes global for Sony Xperia
Sony is embarking on a highly ambitious global marketing campaign with plans to get people in 48 cities around the…