Articles by Charlie McKelvey

Royal Mail still has some way to go in convincing some media agencies of the joys of direct mail after…

Arguments about whether they actually exist have been raging for years, but, according to one National Trust chief, it is…

The row over charity marketing has at last reched the Houses of Parliament after demands for a so-called “Olive’s Law”…

Now it’s personal; Children’s Society boss Matthew Reed has become the first charity chief to be fingered in the row…

Marketers might talk a good game, but few companies have an integrated digital strategy and even those which do are…

Former Fuel, Merkle, and Chemistry data chief Lee Witherell has been appointed managing director of Communisis Data Intelligence (CDI), succeeding…

With charities still reeling from the controversy over their bombardment marketing methods, an investigation by the sector’s regulator has exposed…

For most charities, one or two marketing agencies normally suffice; this is clearly not the case for conservation group WWF,…

HMRC has finally responded to requests from the industry for guidance over VAT payments on direct mail costs, although even…