Retail shuns email personalisation
The vast majority of UK’s top retailers have still to wake up to even the most basic personalisation techniques offered…
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Rapp awards md role to Perkins
Rapp UK has handed managing partner John Perkins the post of managing director of the agency; a role which has…
‘Scurrilous’ Saga shuts down site
Saga is facing an online backlash after it scrapped a social network site set up for the over-50s, amid claims…
Outsourcers fingered for data hacks
Companies which outsource their data to third-party firms are nearly twice as likely to fall victim to hackers, according to…
Cartoon jeep damns Admiral ad
Admiral Insurance has been forced to pull a seemingly innocuous responsive TV ad for multi-car insurance, after it was found…
Junk mail blamed for green boycott
The Energy Savings Trust has blamed poorly targeted direct mail and cold calls for consumers’ low take-up of energy efficiency…
Amex unveils ‘tweet-to-buy’ plan
American Express has become one of the first companies to embrace social ecommerce, by rolling out a service which will…
3D mailshot pushes new VW Golf
Volkswagen is launching a direct mail campaign to promote its new Golf model, which deconstructs the car in a 3D…
Pushy US lobbyists spark EU warning
Fears are growing that overzealous lobbying by American groups against the proposed revamp of EU data laws could ultimately have…
Royal Mail wins back £150m BG
Royal Mail has won back the £150m mailing contract for British Gas, its biggest gain since Ofcom allowed the postal…