ARM co-founder joins Adconnection
All Response Media (ARM) co-founder Cathy McPherson has joined independent media agency Adconnection as a director, following a spell as…
News
Clubcard gaffe wrecks Andrex offer
A Kimberly-Clark promotion which promised Tesco customers 30 free Clubcard points with every Andrex purchase has incurred the wrath of…
Goodman joins Lida top team
Lida has continued to strengthen its management team by promoting former Kitcatt Nohr suit Jonathan Goodman to the role of…
Kids ‘regularly see sex ads online’
Children as young as five are regularly being exposed to online ads that contain adult content – such as gambling,…
ROI boost drives up email spend
Email marketing budgets are set to rise this year – bucking the trend of most DM channels – with brand…
Kitcatt Nohr survives LBi merger
Kitcatt Nohr Digitas is to escape unscathed from the global merger of LBi and Digitas – for the time being…
ASA takes on behavioural ads
New rules for online behavioural ads are coming into force today – to be policed by the Advertising Standards Authority…
‘Tearful’ Škoda pack pushes deals
Škoda’s financial division is embarking on a direct marketing campaign to try to encourage customers who are coming to the…
Twitter hack exposes log-in flaw
The Twitter hack has exposed a potential flaw in the company’s systems after it emerged that certain apps – including…
Fiona Scott returns for Elvis role
Former Craik Jones chief executive Fiona Scott has returned to agencyland – following a five-year break – to take on…