New concerns over data in cloud
Companies which use cloud services to store and process personal data must ensure providers can “guarantee” compliance with EU data…
News
Web analytics budgets ‘too low’
Online companies are failing to invest enough of their budget in web data analytics, stunting their potential to increase sales…
Nectar takes on daily deals websites
Nectar is planning to take on the likes of Groupon by setting up an online daily deals scheme, tapping into…
Small firms ‘ignoring data laws’
The data watchdog’s new tough stance has failed to put the frighteners on most small businesses, which, according to a…
Facebook ads called into question
The effectiveness of advertising on Facebook has been called into question after the BBC set up a spoof firm and…
King nets customer role at TalkTalk
Former Acxiom head of European marketing Joanne King has re-emerged as head of customer marketing at telecoms business TalkTalk. King,…
Budgets slump as sales tumble
Even a rise in spend for online and digital marketing could not prevent a slump in overall marketing spend, according…
Concerns over online privacy soar
Consumer concern about online privacy is growing, with 94% worried about it and 54% more concerned than a year ago,…
Rapp on alert as NSPCC calls review
The NSPCC has kicked off a review of its direct marketing fundraising account – worth a reported £5m – held…
EU grills India over ‘lax’ data laws
Brussels chiefs have infuriated the Indian authorities by blocking plans to sign a trade agreement – which would open the…