‘Paper Wrap’ to combat postal hike
A product developed as an alternative to envelopes for use in direct mail campaigns has witnessed a surge in demand…
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Reggae Reggae Sauce gets social
AB World Foods is launching a social media and digital push for Levi Roots’ Reggae Reggae Sauce brand to back…
Boots to unify global digital brief
Retail giant Boots is holding talks with UK agencies about its global digital marketing account, in a move designed to…
DMA: Use cookie law to build trust
Enforcement of the so-called ‘cookie law’ should be seen as an opportunity for brands to build trust with consumers rather…
Teradata eyes marketers with eCircle
Analytics giant Teradata is expanding away from targeting only data geeks to woo marketing chiefs with the purchase of email…
Acquisitions build Communisis offer
Communisis has strengthened its range of data and creative services with a double acquisition, according to its upbeat interim report,…
‘Misleading’ Sky+HD ad banned
Hardly a week goes by without media firms Sky and Virgin Media falling foul of the advertising code over the…
IBM, HP ditch Siebel CRM packages
Siebel is set to lose its second major contract in as many weeks after reports that IBM is planning to…
ICO tool to report cookie miscreants
Consumers will soon be able to grass up websites which use cookies without their consent via a tool hosted on…
Martin Sorrell package hits £13m
WPP boss Sir Martin Sorrell is risking the wrath of his shareholders after it was revealed he received a package…