Affiliate sites face OFT crackdown
Affiliate marketing firms must ensure product reviews and endorsements running on linked sites are from legitimate customers – or at…
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Red or Dead chief to chair DMAs
Red or Dead founder and renowned British designer Wayne Hemingway has been appointed chair of judges for the 2012 DMA…
Charities tread fine line on marketing
Consumers trust charities more than any other business sector to handle their data safely but more than half would stop…
Small print cock-up halts Virgin ad
A Virgin Media press ad has been banned after the advertising watchdog ruled that the “small print” at the bottom…
Firms face fresh spam filter threat
Marketers who fail to get to grips with new spam-blocking filters are at serious risk of failing to deliver emails…
Charities offered £60k data bursary
Data management consultancy and services firm The REaD Group is launching a £60,000 ‘charity data bursary’ with the aim of…
MEC hiring boosts analytics team
Media agency MEC has bolstered its analytics and insight team with the appointment of former Deloitte and BSkyB man Jonathan…
‘Mavericks’ wasting marketing spend
Marketers stand accused of wasting their budgets through maverick practices, according many of Europe’s top procurement professionals, while more than…
Pulse boosts senior creative team
Pulse Group is continuing to expand its creative offering – following the appointment of Rapp duo Magnus Thorne and Paul…
Callcredit unveils ‘Define’ dataset
Callcredit Marketing Solutions and sister firm The Trading Floor have launched what they claim is “the most granular, most accurate…