Data at heart of £1bn Tesco revival
Tesco has confirmed that data strategy will be at the heart of its £1bn UK revival plans – with DunnHumby…
News
Toshiba under fire for data cock-up
The data watchdog has signalled its intention to clamp down on even the most minor breaches of personal data, after…
WPN scoops animal charity Brooke
International animal welfare organisation The Brooke has appointed Watson Phillips Norman to work on its acquisition direct marketing programme and…
Online stamps service down again
Royal Mail’s SmartStamp online service has been hit by a new wave of “technology issues” as the April 30th deadline…
Whitewater and Involve Agency fold
Charity agency Whitewater and the Involve Agency (formerly JDA) have been put into administration after parent group The Involve Marketing…
Dogs Trust promotes older canines
Dogs Trust, the UK’s largest dog welfare charity, is launching a direct mail campaign designed to raise money to look…
Data Partnership in ‘austerity’ offer
The Data Partnership has launched a new service to provide companies with the opportunity to buy fresh data on a…
‘Word of mouth’ rules over all ads
Despite the billions of pounds spent on marketing, the vast majority of consumers – 92% – trust word-of-mouth and recommendations…
DM charity offers education grants
A charity fund aimed at developing the DM industry is calling on companies, organisations, educational institutes and individuals to apply…
Tesco ‘to boost direct, digital spend’
Tesco is set to increase spend on direct, data and digital marketing – at the expense of mainstream advertising –…