Mothercare in ecommerce switch
Mothercare group is to concentrate most of its activity online – spearheaded by former LoveFilm chief Simon Calver – after…
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Francis exits in SFW/Tree link-up
Stephens Francis Whitson co-founder and creative partner Neil Francis is to leave the agency as part of a shake-up which…
Asda hands Momentum instore role
Asda has appointed Momentum UK as its instore event partner, to develop and execute customer retail experiences – so-called retailtainment’…
20% of budget wasted by poor data
Nearly 20% of departmental budget is wasted by UK companies because of poor data quality – across marketing, sales, customer…
Shoppers demand ‘rapid retailing’
Websites which fail to provide a rapid retailing experience – following the adage of faster, smarter and cheaper – are…
ASA rejects concerns over BHF ad
The advertising watchdog has thrown out complaints against a British Heart Foundation (BHF) ad featuring Vinnie Jones, which aimed to…
Beefeater Grill unveils loyalty club
Whitbread is launching a new points-based loyalty programme – The Reward Club – across its 130 Beefeater Grill sites, to…
Bulmers launches summer push
Bulmers is launching a major marketing campaign – featuring experiential, promotions, giveaways, and its first use of augmented reality –…
Rachel’s hands digital to Haygarth
Organic dairy brand Rachel’s has appointed marketing agency Haygarth as its lead digital agency, having worked on the company’s promotional…
Cookie laws rocked by mass boycott
UK firms are leaving it perilously late to ensure their websites comply with the new EU cookies law – enforceable…