Ikea ‘Princess’ push goes digital
Home furnishings company Ikea is backing its recent ‘Sleep like a Princess’ advertising campaign with a digital push by Lida,…
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Catchpole nets Lowe Vietnam ECD
Chris Catchpole, the man known as much for his sartorial style as being the one-time protégé of industry creative ‘deity’…
New post hikes ‘add insult to injury’
Businesses have accused Royal Mail of “adding insult to injury” after it revealed the cost of sending some packages will…
Stabbing wrecks BBM comeback
BlackBerry’s hopes of distancing itself from the more troubled elements of its customer base – last summer’s disturbances were branded…
Waitrose kicks off Easter mailing
Waitrose is launching an Easter direct marketing campaign for myWaitrose members this week, featuring personalised wine recommendations – as well…
DLG slammed for deceptive emails
DLG has been blasted by the ad watchdog after it ran three email campaigns, dressed up as if they were…
‘Gratuitous’ American Apparel ban
An online marketing campaign by US chain American Apparel has been branded gratuitous by the ad watchdog after it investigated…
Backlash stalls Govt ‘snooping’ plan
Government plans to expand its powers to monitor the emails, texts and website visits of every person in the UK…
AIS planning hire boosts top team
AIS London has boosted its senior team with the appointment of senior planner Anna Hartelius who joins from Weber Shandwick,…
Adwords ruling puts firms on alert
Companies which buy Google Adwords could face extra scrutiny following a ruling in Australia’s Federal Court which found that Google…