Acxiom builds upmarket database
Acxiom is going back to basics by rolling out an incentivised survey to 8 million UK households that uses a…
Acxiom is going back to basics by rolling out an incentivised survey to 8 million UK households that uses a…
Pub chain Wetherspoon is joining forces with Bacardi to target students out on the town for a weekly “big night…
Ben Sherman, the brand beloved by ageing skinheads and young mods alike, is overhauling its global ecommerce strategy after pulling…
The Rank Group is overhauling the personalised marketing strategy for its Mecca Bingo and Grosvenor Casino brands by implementing a…
Walsall Council has been slammed by the data watchdog after the personal details of hundreds of its residents – including…
Mobile phone operator 3 is calling on the European Commission to ban rivals from joining forces on a “mobile wallet”…
Cash-strapped council chiefs are being urged to follow the example of two Surrey boroughs which expect to generate £2m over…
VisitBritain has implemented a new email system in more than 30 worldwide offices, as part of plans boost marketing communication…
TalkTalk is scrapping its call centre in Waterford, Ireland, with the loss of 575 jobs, amid claims that it has…
The UK’s largest canine welfare charity Dogs Trust is launching a DRTV campaign designed to encourage people to support the…