War game ad gets the all clear
Complaints that a responsive TV ad for the Battlefield 3 video game, featuring scenes of large guns, rocket fire and…
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Sky IQ develops raft of services
BSkyB’s customer intelligence unit, Sky IQ, has launched a suite of new marketing services and signed a strategic partnership with…
Firms ‘fail to track social activity’
Social media marketing may have been adopted by nearly all businesses but the vast majority are in danger of blowing…
Postie set fire to ‘junk mail burden’
A rogue postie has been handed a six-month suspended sentence for burning thousands of items of direct mail – including…
Tributes pour in for WWAV chief
The direct marketing industry has paid tribute to former Grattan chief Gordon Brown – a key figure in the launch…
Holidaybreak plots eCRM strategy
Holidaybreak, the company behind the Eurocamp and Keycamp holiday brands, has appointed eCRM specialist Underwired Amaze to develop the brands’…
Tesco eyes Garden Centre Group
Tesco is reportedly planning to dig a bigger share of the garden centre market by buying the Garden Centre Group,…
Public baulk at mail delivery plan
Royal Mail’s plans to allow neighbours to take in undeliverable parcels and signed-for mail have been dealt a blow by…
Centaur shake-up fuels £30m loss
Centaur Media, the company behind the likes of Marketing Week and Money Marketing, has recorded a pre-tax loss of £30.3m…
Shaun Moran grabs top TCA job
The Communications Agency has hired former Lida chief Shaun Moran as executive creative director. Moran left Lida last summer after…