Brands warned on FB ‘like’ blitz
Companies which believe that a consumer “like” on a Facebook page is a licence to bombard with marketing communications are…
News
DMA kicks out B2B list broker
The DMA has expelled list broker B2B Data Lists Group (Data Providers UK) from its membership after the rash of…
Reed in £343m financial data deal
Anglo-Dutch publishing group Reed Elsevier, the company behind list management firm Mardev, is to buy US online data business Accuity…
Privacy fears hit Borders’ data sale
The sale of Borders’ assets – including its customer database – has been halted over a legal dispute sparked by…
Hiwaizi takes on SapientNitro role
Omaid Hiwaizi has quit Publicis Chemistry become planning director of digital agency SapientNitro, to boost to the company’s marketing strategy…
Pete Mitchell joins Rapp exodus
Rapp London chief executive Pete Mitchell has become the latest victim of a round of job cuts at the agency…
EU court ruling threat to Adwords
Companies buying trademarked keywords for use on search engines to advertise rival services could be in breach of European law,…
Concerns stall online grocery sales
The online grocery market might already be worth upwards of £5bn a year – accounting for 3% of the overall…
Virus attack ‘cost SABMiller £7m’
SABMiller, the company behind Foster’s, Peroni, and Coors Light, has revealed how a computer virus cost it over £7m after…
Experian launches mobile service
Brand owners will now be able to check the accuracy of customers’ mobile phone numbers at the touch of a…