McCann to ‘swoop on Meteorite’
McCann Worldgroup is reportedly in talks to buy independent direct marketing agency Meteorite and merge it with MRM London. Reports…
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DMA shortlisted for BBC fightback
The DMA’s response to this summer’s Panorama episode entitled “Why hate junk mail?” has earned the trade body a place…
ICO refutes ‘burying bad news’ claim
Information Commissioner Christopher Graham has dismissed reports that his office attempted to “bury” its own bad news – claiming the…
SMEs offered ‘tailored’ funding
Cash-strapped small businesses struggling to secure finance have received a shot in the arm with the launch of an online…
Virgin push offers TiVos and TVs
Virgin Media is embarking on a direct marketing retention campaign, offering long-term customers the likes of a free TiVo or…
Arrest sparks coupon confusion
The trade body which polices the £7bn sales promotion industry has admitted it is clueless over the legality of reusing…
DSG told to rip up warranty mailer
Dixons Store Group has taken a battering from the Advertising Standards Authority after using scare tactics to get customers to…
Gyro appoints DLKW digital team
Gyro has bolstered its creative department with the appointment of former DKLW duo Paul Campbell as senior art director and…
Google+ users top 45m ‘in 2 days’
Google’s social media site Google+ is reported to have now signed up over 43 million users – an increase of…
Social media swells burglars’ swag
Social media sites are proving to be a burglar’s playground, according to a new study, which claims the vast majority…