Nivea Soft in experiential push
Beiersdorf UK is backing a new campaign for its Nivea Soft moisturising cream with an experiential campaign to drive awareness,…
News
Email ‘beats social media contact’
Email still beats social media as the preferred method of interaction and communication between brands and consumers, according to a…
Sainsbury’s boosts online team
Sainsbury’s is strengthening its online management team by recruiting a former Ocado chief as director of online and promoting an…
Travelodge hit by email attack
Hotel chain Travelodge has launched an investigation into a security breach that has seen its customers’ email addresses stolen. The…
Customers fume over Tesco gaffe
Tesco Bank is facing a mass customer exodus despite drafting in call centre staff to help people log in to…
EC demands do-not-track ‘or else’
Web companies have 12 months to come up with a do-not-track standard or face a major clampdown, the European Commissioner…
Axed data man guilty of porn stunt
A disgruntled former data manager who hacked his boss’ PowerPoint presentation so it showed a pornographic image has been given…
Phil Nunn lands top DraftFCB role
Phil Nunn, one of the industry’s best respected media planners, is joining DraftFCB London as it first head of planning…
KLP creative chief Macdonald exits
Arnold KLP executive creative director Rob Macdonald has left the agency after nearly a decade to seek a new challenge….
IT and marketing ‘must end feud’
Companies must call a truce on the age-old war between IT and marketing if they are to make the most…