Sony Ericsson uses FB for launch
Sony Ericsson is shunning traditional marketing channels by launching a Facebook-only campaign to promote two new handsets, which will be…
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EU axes ‘devastating’ online plan
The UK catalogue and e-commerce industry is breathing a collective sigh of relief after the EU scrapped “devastating” plans to…
Proximity faces Royal Mail review
Royal Mail has launched a statutory review of its advertising, digital and direct marketing accounts amid plans to ditch the…
Greenpeace outs ‘ungreen’ Mattel
Greenpeace has launched a major digital offensive against toy giant Mattel, high-jacking the company’s Ken and Barbie brands to expose…
Kerslake heads Euro arm of Blamer
Former Publicis Dialog chairman Dennis Kerslake has taken a top role at Blamer Partnership, bringing the US business – set…
New branding to reflect ‘new’ DMA
The DMA is undergoing a major rebranding exercise, designed to better reflect its role in the direct marketing industry and…
Mail unveils Rewards Club scheme
A&N Media is rolling out what it claims will be the “biggest ever newspaper rewards programme in the UK” with…
HMV looks online to secure future
HMV is to focus on its digital and live offerings as part of plans to reshape its business for the…
Lloyds and websites get ASA slap
Lloyds TSB has taken a battering from the Advertising Standards Authority, with the regulator banning two responsive TV ads by…
Tesco poaches Matt Atkinson
Retail giant Tesco has raided its agency to appoint EHS 4D group chief executive Matt Atkinson as group marketing and…